About
The Balanced Brand is a boutique, creative consultancy serving businesses in the fitness and wellness industry in New York City and beyond.
Founder, Jessica Susetka began her consulting work to help organizations, that lack the operational support necessary to see their company thrive.
Challenged by the complexity of hiring a singular candidate for a multi-faceted operations role, or simply having limited resources to allocate toward an in-house, senior-level team, she finds one of the most critical aspects to a brand’s holistic success is often the most overlooked. As an accomplished wellness industry expert, Jessica partners with business owners to bring their vision to life.
We answer the needs of small business owners by offering a best-in-class consulting experience. Experienced, engaged, and incredibly high-touch, we don't just recommend changes, we fully execute them by pulling from our years of proven success in the wellness space.
A note from Jessica
Thank you for your interest in The Balanced Brand! With thanks to my background in running small businesses, I am able to provide clients with a wide range of offerings.
I focus on both the creative and analytical needs of a business to provide the most comprehensive approach. With extensive in-house experience, this is the nuance and dedication I now bring to my own clientele. If there is something I’m not able to provide for a client directly, I work to connect them with a trusted resource in my network to support their needs.
In addition to an extensive professional background in the luxury fitness industry, I’ve maintained a life-long passion for movement. Movement and wellness are some of the most significant, transformative practices that allow us to show up and experience the world in a more connected, meaningful way.
My joy is to work with mission-driven companies that make a positive impact on their customer's overall well-being, and need the support of The Balanced Brand to take their business to the next level.
I look forward to hearing from you!