Branding and Creative Consulting

Whether you’re just getting started or giving an existing brand a refresh, we make sure the way you’re presenting your fitness brand is cohesive and reflects your company’s mission. Projects we’ve worked on include brand voice/copy, website design, creative direction, social media, graphic design, studio design, and more.

Staffing and HR Support

A winning team is fundamental to a wellness brand’s success. Hire, onboard, train and retain talent accordingly. We support many of our clients with people operations and oversee HR processes. Establish your vision, recruit well-aligned candidates, and empower your team to effectively reach your business goals.

Day-to-Day Operations

Streamline the day-to-day with guidance for best practices. Implement tools to optimize both the client and employee experience. We help our clients with scopes of work of all sizes, managing and executing projects, launches, and more. Consider The Balanced Brand your partner in operations.

Jessica's consultancy has been instrumental in opening my first pilates studio. Through previous connections, I was already familiar with Jessica's incredible dedication, professionalism, and expertise supporting luxury fitness brands in New York. As soon as I launched my own company, I knew that her work and perspective would take my business to the next level. She truly takes the time to understand my brand so that everything is tailored to my unique business goals. Every aspect of her work is detail-oriented and thorough. She has helped me develop long and short-term visions for my brand. I cannot say enough about Jessica. Her services were the best investment I could have made to support and grow my business, and I am forever grateful.

— SF, founder, pilates

The Balanced Brand is a true embodiment of the incredibly talented woman who founded it. Jessica knows the wellness industry better than almost anyone I’ve come across but more importantly, she gets to know the individual business and helps them grow in a way that feels honest and natural to their business; not a one size fits all approach. I have loved working with Jessica from behind-the-scenes operations to formulating an authentic approach to sharing myself with an audience. Jessica is your mentor, client, confidant, cheerleader, and ear to the owner who is trying to do it all.

— TG, founder, fitness

Jess is a true professional in every sense. I came to her totally overwhelmed not even knowing exactly what I needed. She helped me to sort everything out, created a realistic timeline with actionable steps, and kept me accountable along the way. We did a complete rebranding project, a redesign of my website (which I 100% credit for attracting a wave of new clients), and she created marketing materials to launch my group coaching program. Without her help, I would not have been able to get to where I am today in my business for a LONG time. She made me feel held and supported the entire time and was the BEST hype girl along the way. I truly couldn't recommend working with Jess enough - she is just incredible and WILL transform your brand and business with her industry knowledge, compassion, and skill.

— KB, founder, nutrition

Jessica played an integral part in elevating my business's branding and marketing strategy. She created a digital presence for my business by taking my vision and making it come to life! She works with great detail, direction, and professionalism. She has a wide variety of skills that she used to build my website and create content for social media. I highly recommend Jessica and The Balanced Brand services!

— ER, founder, physical therapy